Having now helped exhibit at various Business Fairs for a number of years here are just a few tips for taking part. Make sure your stand looks the business! Your stand must stand out! Make it eye catching! A backdrop behind or a number of different roller banners so people’s eyes don’t wonder beyond your stand. Make sure you have a clean & attractive desk cloth. Have a small TV screen playing some snippets of what your business can provide. Have a few different leaflets & information booklets detailing different aspects of your business & of course business cards. Run a competition of some kind to engage people with a nice little prize, possibly related to something your business provides. Talking of providing, some sweets, a few little freebies with your company name & a tub, jar or box for other businesses to drop in their business cards after all it’s not just about getting clients it’s about making those important business connections too! Most of all provide you! After all people buy from people!
